100 OKR Examples by Teams and Functions From Real Companies

OKR examples, or objectives and key results, help your teams to set goals and achieve them over the span of a quarter. We’ve outlined more than 100 OKR examples, categorized by different types of company teams, to help you see how to write and deliver OKRs.

7 Company-Wide OKR Examples

1. Delight customers by achieving an NPS of 60, increasing CSAT score to 85, and increasing customer retention to 99%.

2. Grow our global business by growing revenue to $75 million in the United States, increasing revenue to $15 million in EMEA, and increasing contract renewals to 92%.

3. Create a great place to work by achieving an eNPS of 65, reducing voluntary attrition to 5%, and having 80% of employees use the mentorship program.

4. Improve financial position by increasing cash collections to $650,000, keeping operating costs below $250,000, and maintaining quarterly growth at 15%.

5. Implement a new CRM system by achieving a 98% adoption rate of the new CRM, reducing customer data duplication to less than 2%, and reducing administrative task time by 33%.

6. Increase ARR by driving $5 million in new bookings, upsell by $2.5 million, and retain 98% of customers quarter-over-quarter.

7. Launch a new service by developing 15 customer case studies, securing an industry award, and landing in the Gartner Magic Quadrant.

7 Executive Leadership OKR Examples

1. Optimize unit economics by growing MRR to $10 million, increasing gross margins to 76%, and achieving quarterly EPS of 1.02.

2. Improving LTV of customers by reducing churn rate to 3%, meeting all customers over $10 million in revenue every six months, and expanding GRR to 102%.

3. Create a fantastic place to work by achieving an ERG participation rate of 70% and targeting underrepresented groups for internal promotions at 35% or more.

4. Foster prosperity in the time of adversity by conducting one-on-ones twice per month, completing 100% of personal growth and development plans, and creating a DEI officer.

5. Unify value across the customer journey by publishing five tier 1 customer testimonials and recruiting three new customer advocates.

6. Diversify upper management by including ethnic minorities in 45% of hiring or promotions, recruit at minority-led colleges and universities twice per quarter, and invest in DEI initiatives.

7. Make compensation packages more attractive by increasing stock options, improving software-based tools, and increasing bonuses to 15% of net operating income every quarter.

12 Marketing OKR Examples

1. Grow the MQLs pipeline by generating 100 leads from organic, 250 leads from Google Ads, and 25 leads from email marketing.

2. Drastically improve inbound marketing efforts by increasing trial signup by 33%, increasing traffic conversion rate by 15%, and boosting audience reach through blogs by 45%.

3. Optimize all paid advertising funnels by decreasing cost-per-lead to $100 and increasing MQL to SDR-QL conversion rate by 25%.

4. Prove strategic value of social media by increasing referrals to 20%, improving referral traffic by 60%, growing Facebook followers to 50,000, and growing TikTok followers to 25,000.

5. Improve SDR lead processing by reducing lead processing time to under 10 minutes, reducing lead routing by 60%, and routing chatbot leads with 75% accuracy.

6. Successful pull-through messaging reception at next year’s conference by reaching 4,000 people directly, being included in 10 event articles, and generating 200 leads.

7. Increase PR efforts by achieving 60% share of voice vs our main competitor, earning a mention in 30 business press articles, and having one key marketing mention in 70% of feature articles.

8. Create engaging assets for sales team by publishing six case studies, revamping collateral for all sales cycle stages, and holding sales enablement sessions weekly.

9. Establish thought leadership by publishing eight blogs per month, posting on LinkedIn three times per week, and increasing web traffic by 33%.

10. Develop the team by providing three hours per month for professional development, attending one industry conference, and sharing best practices among team members.

11. Upgrade the website by switching content management systems from WordPress to CraftCMS, redesigning the website to reduce sitemap from 200 pages to 75, and hiring a web design agency to handle the work.

12. Increase experiential marketing by hosting three webinars per month, having an in-person seminar once per quarter, and having a lunch-and-learn once a month.

4 Business Growth and Development OKR Examples

1. Create a healthy growth engine by achieving an LTV to CAC ratio of 2.5 or greater and decreasing average duration to recover CAC to nine months.

2. Amplify the success of acquisitions by preventing people losses, having 90% of people understand the strategy behind acquisitions, and matching new talent with a mentor.

3. Realize the business value of an acquisition by hosting monthly lunches with 33% attendance, enable 85% of sales team on the new value proposition, and win 12 new accounts in Q1.

4. Increase business development by hiring a business development director in 90 days, hiring three business development representatives in 120 days, and combining business development and sales teams.

7 Sales OKR Examples

1. Build a strong pipeline by conducting 12 product demos per week, generating 150 new opportunities, and creating a pipeline volume of $100 million.

2. Increase a win rate across segments by achieving 65% for SMBs, 55% for mid-market, and 33% for enterprise.

3. Build a stronger sales team by hiring two new sales managers, hiring five new account executives, hiring 10 new sales reps, and increasing AE to SDR ratio to 3.5:1.

4. Develop a winning sales team by promoting a high-performing person to director, increasing ramping reps to 70% above quota, and reducing rep ramp time to six months.

5. Diversify sales offerings by capturing $20 million in new business in North America, increasing to $5 million in new revenue in EMEA, and securing $15 million in contracts in Asia.

6. Optimize the sales engine by improving CRM enablement, confirming all MQLs within 48 hours, and increasing average deal size from $50,000 to $65,000.

7. Increase sales 30% year-over-year by promoting a sales director from within, investing in a robust CRM platform, and reducing administrative tasks by 80%.

10 HR OKR Examples

1. Improve candidate experience by reducing application to offer timeline to 20 days, submitting feedback within 18 hours of an interview, and reducing time from application to first interview to seven days.

2. Optimize recruitment by increasing offer acceptance rate to 85%, decreasing time to offer accept to 14 days, and increasing hires vs. planned hires ratio to .75 or more.

3. Maximize new employee onboarding by increasing SAT score to 8 out of 10, completing onboarding tasks in the first five days of hire, and completing onboarding paperwork within 24 hours of hire.

4. Improve employee engagement by increasing eNPS to 70, decreasing absenteeism by 33%, and increasing participation rate in surveys to 90%.

5. Hire more diverse candidates by promoting women to 40% of supervisory roles, increasing share of team members who belong to a minority to 30%, and having new hires spend 30 hours of training in the first month.

6. Enable professional growth by enrolling 70% of employees in mentorship, creating a new internship program, and training the learning and development team.

7. Strengthen employee engagement by raising manger effectiveness score from 3.1 to 4.5, achieve 98% completion rate of quarterly pulse surveys, and delivering five manager-led development sessions per quarter.

8. Significantly improve employee benefits within budget by evaluating competitor companies in town, ensuring 90% participation in benefits programs, and keeping budget below $750 per employee.

9. Deliver a revised PTO policy by evaluating leave tracking, achieving a 95% approval rating for the new system, and integrating HR technology into productivity software.

10. Host a 20th anniversary event by booking an off-site venue, achieving 90% attendance, and involving one member from each team in the planning process.

8 IT OKR Examples

1. Increase development velocity by raising merge request rate from five to three per month, lowering mean time to production to 24 hours, and increasing merge requests per engineer to 33%.

2. Improve product availability by driving database availability to 99.7% and guaranteeing page speed of less than 200ms.

3. Exceed enterprise expectations by achieving a 1:10 maintainers to developers ratio, completing all priority issues on time, and delivering three improvements to scalability.

4. Increase platform reliability by improving MTBF to 90 days, decreasing MTTR to 15 minutes, and improving test coverage to 80%.

5. Scale high-quality solutions by reducing average server time response to under 500ms, reducing P0 and P1 bugs to five or fewer per month, and achieving a bug turnaround time of 24 hours in JIRA.

6. Tap into powerful analytics by standing up six data science prototypes, running three data experiments, and identifying two machine learning opportunities for regression testing.

7. Improve user experience by reducing page load time from 2 seconds .5 seconds, decreasing bugs-per-feature ratio from 1.3 to 0.7, and increasing engagement time from 10 to 13 minutes.

8. Create a reliable platform by achieving 99.5% uptime, reducing API response time from 280ms to 200ms, and improving infrastructure to support three times current peak load.

6 QA OKR Examples

1. Scale the QA engineering team by hiring 10 new QA staff, hiring five new engineers, and hiring one productivity engineer.

2. Drive product quality by resolving product-related bugs within one week, reducing bugs per new feature from five to two, and writing comprehensive documentation for each critical issue found.

3. Improve testing framework by increasing unit test coverage from 50 to 75% of code, implementing test-driven development to all teams, and preparing new test plans for all feature requests.

4. Increase efficiency of the QA team by purchasing new equipment, improving QA processes, and decreasing defects by 45%.

5. Improve QA process by improving photo resolution and speed of image-capturing equipment, automating seven of nine QA functions, and updating QA software to detect smaller defects.

6. Optimize the QA team by cross-training staff in all departments, promoting a line team member to the QA program withing 60 days, and investing in QA software to reduce administrative tasks by 60%.

4 Product Team OKR Examples

1. Improve delivery predictability by increasing roadmap delivery from 70 to 92%, reducing tier-1 defects from 10 to 3%, and cutting cycle time from design to delivery from 10 weeks to 4 weeks.

2. Grow product engagement by increasing MAU to 20%, increasing 30-day retention rate to 89%, and improving trial-to-paid account conversation rate to 30%.

3. Establish faster testing and learning by running one test per week per product category, documenting all tests thoroughly, and achieving a success-to-failure ratio of 17% on all tests.

4. Increase adoption rate of new features by reducing support tickets for new features by 20%, achieving an adoption rate of 50%, and collecting feedback from 50 new users.

5 Project Management OKR Examples

1. Ensure timeliness of projects by increasing on-time completion to 90%, decreasing billable time by 20%, and increasing planned vs time spent accuracy 80%.

2. Increase quality of customer deliverables under budget by increasing CSAT scores to 8.5/10, reducing customer complaints by 60%, and decreasing budget variance by 25%.

3. Creating efficiencies in project management by decreasing milestones missed by 75%, reducing cancelled projects to one per quarter, and reducing change requests by 60%.

4. Transform project management digitally by investing in a PM platform, train all employees on the platform within 14 days of purchase, and hosting weekly training sessions on the new platform.

5. Implement a new project management framework by selecting a framework after two weeks of studying, appointing one person to implement the framework, and training all employees on the new PM methodology within 30 days.

2 Administrative/Office Management OKR Examples

1. Create a top-notch office by reducing supply costs by 20%, digitizing all client records, and reducing rep ramp time to 7 months.

2. Eliminate friction with in-office bureaucracy by implementing a knowledge management tool, decreasing employee wait time on vacation approvals, and getting stakeholder approval for projects within 48 hours.

7 Customer Experience OKR Examples

1. Improve quality service delivery by replying to support tickets in 1 hour or less, solving support tickets in 2 days or less, and increasing average daily tickets closed to 10.

2. Build a better customer support team by paying for staff development every six months, decrease manager-to-rep ratio to 5, and increase ARR per team member to $750K.

3. Deliver world-class customer experience by having a personal CSAT score of 97% or better for all team members, resolving tier-1 tickets within 3 hours, and resolving tier-2 tickets within 36 hours.

4. Enable customer service automations to lower-paying clients by deploying email campaigns that increase product usage to 30% and achieving a trial conversion rate of 25%.

5. Decrease time-to-value by increasing feature adoption by 33% in one week, configuring a new product in less than 5 business days, and having customers fully onboarded in 14 days.

6. Drive revenue through customer engagement by increasing renewal rates by 25%, reducing churn by 40%, and renewing $50K of ARR.

7. Achieve a review rating score of 4.5 out of 5 stars by sending customers links to review sites, asking for feedback after a sale is complete, and filling out surveys through an automated system.

7 Finance OKR Examples

1. Increase financial predictability and efficiency by improving forecast accuracy by 7%, reducing close time to five days, and increasing on-time vendor payments to 99%.

2. Improve financial performance and strategy by hiring a CFO, adopting a data integration tool, and analyzing data points from all parts of operations.

3. Build financial planning by decreasing average days sales outstanding to 45 days, achieving a 10-day close period, and increasing capital efficiency to 2.5.

4. Reduce tax liability by increasing tax-deferred investments to 65%, reduce depreciation by 40%, and reducing liabilities to 28%.

5. Improve budgeting by adopting advance budgeting software, reducing excess spending by 55%, and reducing average revision time to 5 business days.

6. Raise capital for expansion by getting 20 introductions to new investors, earning four term sheets, and closing a new round of funding totaling $10 million.

7. Diversify funding options by lowering debt-to-income ratio, paying off the mortgage on the building, and looking for six non-traditional funding sources.

3 Design OKR Examples

1. Improve onboarding by decreasing sign-up time to 2 minutes and having an 85% completion rate for guided onboarding.

2. Increase usability by achieving a score of 80 on the usability survey and decreasing interface-related issues by 30%.

3. Decrease app bugs by increasing QA testing to 2 hours per function, implementing new debugging software, and using 10 real-world beta testers before launch.

7 Security OKR Examples

1. Implement IT security by training all employees on types of scams, investing in world-class firewall protection, and saving data in three places to decrease downtime in case of a cyberattack.

2. Improve grounds security by installing bright LEDs at key locations on the property, installing high-strength glass in all windows, and installing high-definition cameras at key points.

3. Manage potential cybersecurity incidents by hiring an expert IT provider, investing in cybersecurity insurance, and backing up data properly.

4. Maintain a secure interior by installing reinforced doors for all rooms, creating a storm-safe room in case of severe weather, and installing a new roof.

5. Improve the aged building infrastructure by gradually replacing old lightbulbs to LEDs, investing in a new HVAC system, and installing water-efficient plumbing fixtures.

6. Implement electronic access to all exterior entryways by investing in a new locking system, encoding employee ID tags properly, and limiting administrative access to select individuals.

7. Train employees on emergency preparedness by holding monthly drills, certifying 15% of employees on first aid, and certifying 5% of employees on CERT techniques.

4 OKR Program Examples

1. Optimize OKR implementation and planning by automatically updating OKRs 100% of the time, reducing business review to 1 hour, and building cross-functional alignment in all OKRs.

2. Advance strategic objectives through OKR data by reviewing result patterns, identifying three best practices per week, and coaching community audits through team leaders.

3. Challenge teams to embrace high-level OKRs by targeting teams with value-driven outcomes, updating 75% of OKRs within 30 days, and ensuring 90% of people understand each OKR.

4. Embrace OKRs to drive outcomes by implementing an open-book business model, hosting quarterly meetings to examine OKRs, and seeking alignment with all teams.

Let Brev Manage Your OKR Process From Start to Finish

Brev is an AI-powered management platform designed to keep CEOs, COOs, and organization leaders on top of their OKRs in a meaningful but efficient manner. Ready to see what your team can do with AI OKR software? 

Our software connects with existing workplace tools and meetings to automatically capture decisions, update goals, track commitments, and surface risks across all teams. Brev acts as a persistent “company brain” to give leadership a real-time view of progress across the organization without requiring teams to prepare status reports or adopt another system.

Let Brev operate as your company brain while keeping OKRs top of mind. Request a free demo  or start your free trial with Brev today.