OKRs are time-bound objectives meant to drive change; KPIs are ongoing health metrics meant to track stability. An OKR for a sales team might be "expand into mid-market" with a key result of "close 10 mid-market deals this quarter." A KPI for the same team might be "monthly closed-won revenue." Most companies use both: KPIs for the business-as-usual scorecard, OKRs for the strategic shifts that move the business forward. Brev tracks both natively.

Brev listens to meetings to extract decisions, action items, and goal progress — but does not store raw recordings. Only structured insights are retained, and your data is never used to train our models.

Brev replaces manual OKR check-ins with AI agents; Mooncamp gives you a clean interface for entering them yourself. Mooncamp is a strong dashboard-first product known for customizability and Microsoft Teams integration — built for teams that want flexibility in how they structure goals. Brev's wedge is automation: an agent attached to every OKR that fetches the data, drafts the update, and notifies the owner for approval. Teams that already love updating their own OKRs choose Mooncamp. Teams that want OKRs to stop being a Friday-afternoon chore choose Brev.

Brev is built for operators; Lattice is built for HR. Lattice started as a performance review platform and added OKRs as one module inside its broader people management suite — strongest when goals are tied to performance reviews and 1:1s. Brev is purpose-built for goal execution: agents per OKR, automated check-ins, AI-driven coaching, and deep integrations with the operational tools where work actually happens. Most teams pick Brev when ops or product owns the OKR process, and Lattice when HR does.

Brev is agent-native; Quantive and WorkBoard are dashboard-native. WorkBoard acquired Quantive in 2025 and combined two enterprise OKR platforms designed for top-down strategy execution at Fortune 500 scale — typically requiring a 3-6 month implementation and a dedicated strategy office to drive adoption. Brev is built for the company size below that — fast-moving 50-500 person teams that need OKRs working this quarter, not after a six-month rollout. AI agents replace the human program manager that enterprise rollouts depend on.

Brev is AI-native OKR software where every objective gets its own agent that keeps it updated automatically. Instead of asking team members to manually enter check-ins each week, Brev's agents pull progress from your existing tools — CRM, project management, analytics — and write the updates for you. The result is OKRs that stay current without the operational drag that kills most rollouts.

Each OKR in Brev has a dedicated agent that connects to the underlying data source for that goal — Salesforce for revenue OKRs, Linear for product OKRs, Stripe for billing OKRs, HubSpot for marketing OKRs. The agent monitors progress continuously, drafts a check-in update with current numbers and supporting context, and notifies the OKR owner when an update is ready for approval. The owner reviews, edits if needed, and publishes — turning a 30-minute weekly chore into a 2-minute confirmation.

An AI OKR coach is a goal-aware AI assistant that helps teams write better objectives, identify when key results are off-track, and recommend next actions based on the company's specific context. Brev's OKR coach has memory of your company's goals, owners, history, and operating rhythm — so its suggestions are grounded in your business, not generic OKR best practices. Common uses include drafting OKRs at the start of a quarter, diagnosing why a key result has stalled, and preparing leaders for OKR check-in meetings.

Brev is built for companies between 100 and 2000 employees — the range where OKR rollouts most often fail because the manual overhead exceeds the available operations bandwidth. Smaller companies can usually get by with a spreadsheet. Larger enterprises typically have a dedicated strategy office that runs the OKR program. The middle is where founders and operators feel the pain most acutely, and where AI agents replace the headcount most teams would otherwise need to hire.

Most teams have their first quarter of OKRs running in Brev within a week, with full agent automation active by the second cycle. Setup involves importing or drafting your objectives, connecting your data sources, and assigning agents to each key result. Brev's onboarding is self-serve for teams under 50 and concierge-supported for larger rollouts.

Yes. Brev integrates natively with Slack, Microsoft Teams, Linear, Jira, HubSpot, Salesforce, Stripe, Snowflake, and dozens of other systems your data already lives in. Brev reads progress data automatically from tools where work happens so OKR status surfaces in Slack or Teams without anyone needing to log into a separate dashboard.

Yes. Brev supports cascading goals from company → department → team → individual, and shows alignment in a strategy map view that makes it clear how every OKR ladders up to a top-level objective. Owners get notified when a parent OKR changes status, so dependencies surface in real time instead of at the end of the quarter.